Government Communications:
United States Air Force, XPX

Marketing Challenge:
When the United States Air Force Directorate for Strategic Planning set out to prepare for its contribution to the 06' National Quadrennial Defense Review (QDR) they realized communications was a crucial component to their successful presentation of the Air Force's transformation efforts and QDR report messaging. They called on The Borenstein Group to integrate their significant functional research and planning with strong, recurring messages that assisted in the understanding of all Air Force initiatives.

Strategic Solution:
Leveraging extensive Air Force information and institutional knowledge, The Borenstein Group was able to develop a strategic communications plan, facilitate AF QDR messaging, and design visually compelling and content specific collateral pieces that articulated Air Force messaging to a wide array of stakeholders both internal and external to the Air Force.