Government Communications:
United States Air Force, XPX

Marketing Challenge:
When the United States Air Force Directorate of Strategic Planning was ready to launch the most comprehensive Quadrennial Defense Review (QDR) outreach program, it called upon The Borenstein Group to create and design several creative collateral pieces that would easy communicate innovative initiatives within the Air Force, and their direct relation to the Air Force's portion of the 06' QDR.

Strategic Solution:
Tasked with leveraging the Air Force's graphics and messages, The Borenstein Group responded by creating several leading edge collateral pieces. Three pieces within the overall marketing package are highlighted below:

• The Future Total Force brochure demonstrates the Air Force's transformational initiative in blending the Guard, Reserve and Active components into one dominant force.
• The Imagine the Next Century magazine is a dynamic visual representation of the next 100 years of flight and was created as a companion piece to the 100 Years of Flight magazine.
• The Edge brochure is a condensed representation of the Air Force Transformation Flight Plan.