Demand Generation:
Dominion Telecom

Marketing Challenge:
When Dominion Telecom, a national wholesale broadband telecom carrier, was ready to exhibit in SUPERCOMM, the largest telecom service provider show, it called upon The Borenstein Group to help create a pre-show mailer to provoke a specific conversation about its unique service values at their high-tech booth on the show floor.

Strategic Solution:
Entitled "Don't Get Too Comfortable," The Borenstein Group ensured that even a simple 6"x9" promotional postcard will get the attention it deserves, along with a call for action to visit Dominion's booth at SUPERCOMM. It accomplished the objective of bringing people to the client's booth to discuss a specific business problem, as opposed to promoting meaningless chatter or giveaways.