Demand Generation:
Quantitative Software Management (QSM)

Marketing Challenge:
Quantitative Software Management (QSM), a national software developer for IT project management and performance benchmarking, hired The Borenstein Group to help launch its new release of "Estimate Express," an agile version of its enterprise software suite (SLIM). It challenged Borenstein to help break through the marketing clutter and set a high-recall platform for the business development demand generation follow-up process.

Strategic Solution:
The Borenstein Group created a fun-filled, three-dimensional direct mail launch package that featured a custom-written dice game entitled "Software Projectopoly." Through intelligently humorous copy, it helped QSM articulate the competitive advantages of its software in a user-friendly manner that had a longer shelf life than the average run-of-the-mill direct mail.