Demand Generation:
InoVision

Marketing Challenge:
InoVision, a national financial services provider that buys delinquent account receivables from large electric and gas utilities, challenged The Borenstein Group to articulate its progressive business solution to conservative financial executives. Specially, they were hoping for a direct mail piece that would start a conversation, while coordinating with InoVision's print trade advertising, and bypass gatekeepers to reach its intended target.

Strategic Solution:
Using its strategic marketing view that, even in the largest of corporations, you market to one decision maker at a time, The Borenstein Group created a cost-effective accordion-fold mailer that engages a prospect from the start with a direct emotional appeal: "Go from Zero to Hero." This creative approach was utilized to communicate the business problem and the successful outcome of choosing InoVision.