Demand Generation:
Innovative Business Technology, Inc. (IBT)

Marketing Challenge:
Innovative Business Technology (IBT), a leading full-service IT solutions provider, challenged The Borenstein Group to use its technology marketing expertise to help visually and strategically articulate IBT's unique service brand proposition of providing solutions that help businesses maintain a fine balance between their IT needs and their management and budget objectives.

Strategic Solution:
The Borenstein Group developed this creative direct mail campaign that uses three professional juggling balls entitled "Balance," "IT" and "Peace of Mind," demonstrating to prospects that IBT understands their business problems. To increase the response rate, a matching "classic balancing act" in the form of pair of tickets to Cirque Du Soleil, offered prospects who called IBT an incentive that reinforces and solidifies their brand.