The Borenstein Group		Business to Business Advertising, Marketing & Public Relations
Strategic Partners

As the term 'Strategic Partners' became synonymous with diluted 'logo exchange' in most Business-to-Business marketing channels, The Borenstein Group is proud to be bold and different. Our steadfast commitment to marketing excellence is demonstrated through the meaningful strategic partnerships we forged with the ultimate thought leaders in the marketing industry. We are proud of our network affiliations with the following organizations. It empowers Borenstein clients to enjoy direct access to a critical mass of knowledge of real-world creativity and strategic knowledge.

Crestwood Associates
The Borenstein Group is a business partner of Crestwood Associates, a nationally recognized leader in ROI Measurement programs. Founded in 1987, Crestwood Associates facilitates new marketing strategies, including positioning, pricing, new markets, and customer satisfaction through market insights. With headquarters in Kirkland, WA, Crestwood Associates has focused its efforts in the technology, telecommunications, and online industries. Supporting clients with its unique project teams of marketing and research professionals, Crestwood's current and past clients include Microsoft, Marconi, BSquare, AT&T Wireless and GreenPoint Financial.

GlobalFluency
The Borenstein Group is an active agency member of GlobalFluency, a tightly integrated alliance of "like-minded" independent technology marketing and public relations firms delivering strategic cross-border communications services in the Americas, Europe, Asia-Pacific, Africa and the Middle East. Founded and managed by Silicon Valley-based Neale-May & Partners, GlobalFluency now has 115 offices in 70 countries through its 38 agency partners and 655 professionals. Together, these firms represent more than $50 million in combined billings from scores of clients across all information technology, communications, systems integration, electronics, infrastructure, and Internet service sectors. GlobalFluency, which is Powered by Principals, specializes in perception management, market demand generation, localized multi-channel communications, affinity group management, conversational marketing, global intelligence, and authority leadership programs for international companies.

Chief Marketing Officer Council
The Borenstein Group is an active member in the CMO Council, a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership, and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders, and critical stakeholders in the technology sector. Nearly 2,000 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $50 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. Companies represented include leaders such as 3Com, Adobe, Akamai, Alcatel, Ameritrade, AMD, AOL, Apple, Dell Computer, Fujitsu, Gartner, Gateway, Hewlett Packard, Hitachi, Hyperion, IBM, Lucent Technologies, McAfee, Pitney Bowes, SAP, Siemens, Sony Electronics, StorageTek, Sun Microsystems, Xerox, and Yahoo!