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Lana Sansur
Director of Public Relations
Lana Sansur has over 15 years of experience in developing and directing the public relations efforts of leading-edge technology companies that have resulted in strategic industry positioning, expanded visibility, and increased market awareness. Recently, Ms. Sansur carefully orchestrated a national public relations campaign for RxWise that focus on highlighting the importance of protecting seniors, children, and families from the danger of adverse drug reactions. Ms. Sansur secured press for her client in PC Magazine, Reader's Digest, Women's Health, and more.
As Director of Public Relations, Ms. Sansur develops and implements the public relations programs for the company's clients. She is responsible for managing all PR activities—including generating positive media attention, pursuing and attaining byline articles in appropriate publications to relay clients' corporate messages to target audiences, and managing speakers' bureaus to illustrate clients' expertise and corporate leadership. Her experience encompasses the spectrum of public relations—from media relations to PR support to marketing and PR input to strategic planning.
Prior to joining The Borenstein Group, Ms. Sansur held several PR positions at software companies and consulting organizations including eLoyalty, SAGA Software, and Versatility. She also worked independently for software companies like Entigo and Virtual Compliance where she planned and directed successful national media and analyst tours that resulted in significant media coverage. Additionally, Ms. Sansur has been able to help these companies gain visibility in trade, local, and business presses, as well as visibility among industry analysts like Aberdeen, Meta, Jupiter and Gartner. She is the PR lead at The Borenstein Group on obtaining strategic coverage at key media. She holds a Bachelor's of Science degree from the University of Maryland.
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