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Edgar Kully
Executive Vice President, ROI
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Edgar Kully, The Borenstein Group's Executive Vice President for ROI and Managing Principal of Crestwood Associates, has a proven track record spanning over two decades specializing in developing and measuring marketing research programs for Fortune 100 companies such as Marconi, Microsoft, America Online, AT&T Wireless, Amazon.com, and Symantec. His experience encompasses evaluating new products, brand management, qualitative and quantitative market research and promotions. He was personally responsible for the introduction of new products and services generating sales of over $500 million. Mr. Kully and his support team of marketers and researchers provide Borenstein clients with an extensive arsenal of statistical analyses and survey methodologies that allow them to dig deeper and gain greater insight into market issues and opportunities. Employing value-added services such as market segmentation, positioning, and response modeling, as well as cluster and discriminant analyses, Borenstein clients are assured an objective assessment of their market position, alternatives, and progress against their goals. Mr. Kully holds an MBA in Marketing & Finance from Northwestern University.
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